FMAA Landing Page
UI/UX design for the launch of IMA’s new finance and accounting certification, the FMAA.
The page was produced in close collaboration with the product team, copy writers, developers, and digital marketing team. Going through several rounds of design and testing to ensure a successful launch of the landing page.
Design Brief
Using the newly crafted branding for the certification, create a captivating landing page that effectively showcases the program's key benefits. Utilize concise, easily digestible sections, bold numerical data, vibrant colors, and compelling visuals to engage the audience.
Primary goals: Collect email leads and begin brand awareness for the new certification.
Target Audience: College students and young professionals in finance and accounting, ages 18 - 24.
Key Requirements:
Vibrant design with lively colors and abundant visuals tailored to the target audience.
Prominent lead collection feature placed front and center for easy access.
Responsive design ensuring optimal viewing experience on various devices, with additional mockups for smaller screens.
Compliance with design accessibility standards to ensure inclusivity.
Maintain consistency with the content structure and components of the global site for a cohesive user experience and to facilitate timely implementation.
