Multi-channel Digital Promotion
Developed and designed an on-brand treatment for multi-channel digital promotion of the CMA certification. The promotion was deployed in several waves of ads with urgency messaging across Facebook, Instagram, LinkedIn, google retargeting, direct emails, and key pages on the company’s official site.
The Marketing Brief
The brief called for a design treatment that conveyed a professional, inspiring, and modern tone, emphasizing the positive impact of the certification on the future of accounting professionals.
After several iterations, we settled on a design showcasing young professionals overlaid with cityscape photography in double exposure. Vibrant highlights of color were added to tie the graphic seamlessly to the CMA brand.
The promo was developed in close collaboration with the internal client, copywriters, and digital team to ensure that the layout effectively communicated the message and offered flexibility for placement across various ad spaces.
